I worked with ‘Just Global’ to create this sticker pack for Facebook. The pack, ‘Fantasy Football for All’ was used on Whatsapp to coincide with the beginning of the season. I devised, executed and animated the entire pack. Metrics on the first 3 months of use found the pack to be one of the most used across Whatsapp worldwide.

My production workflow involved creating dense spreadsheets of ideas and tagging emotional keywords beside each sticker idea. I could liaise with the agency on these and pare down the ideas until we had exactly what we needed. I devised each stickers animation loop as I developed the visuals. With prompt direction on the required look and feel of the characters, I designed each one to show the emotion associated with that sticker. I provided rough concepts, then rough animatics and then final artwork which when approved could go to final animation.

I exported all stickers to the strict requirements needed for upload to the Whatsapp sticker library meaning I took the entire production from start to finish. This project in particular demanded a high level of organisation and complex problem solving across concepts, drawing, animation and devising ways of meeting export needs in a slim time frame.