I worked with TBWA/Chiat/Day on developing artwork for Gatorade’s ‘Everything Changes‘ campaign, the biggest in their 50 year history. I produced five GIFs and one portrait of an angry Suarez, which appears for a split second on a training dummy. I worked with the creative team to execute ideas and develop new ones. My knowledge of the players allied with the colourful, meme inspired approach, helped add a fun visual flavour to the final advert.

My production workflow included concept generation and art creation with a need to conceive and integrate motion design.